Front Office

Alan Friedman - President & CFO


Brooklyn born (Canarsie) business owner and Sherman Connecticut resident, Alan Friedman is in his second venture in professional hockey. Alan owned the 2008-09 EPHL regular season champion Brooklyn Aces which set merchandise and sponsorship high marks for the league last year. The Aces also brought in former NHL players Nick Fotiu and Ron Duguay for promotions which received national publicity and media coverage throughout North America. In addition, Alan contracted the Howard Stern Show Staff members to play in an exhibition game.

In reviewing his ownership options, Alan has made the commitment to Danbury because of the passion and dedication of the fans, calling this the #1 market in minor league hockey.

Alan's duties also include sales to go along with his day to day running of the behind the scenes team operations along side with Herm.

Alan is a charitable supporter of the New York City PBA and FDNY and has been actively involved in the philanthropic events of Danbury.

A private industry businessman, Alan has owned Greenpoint Scrap Metal for over 20 years. Alan is an avid hockey player, and works on the staff for the New York Mets fantasy camp every year.

Alan's pride and joy are his children Alyssa and Michael, along with Gianna and C.J., you can find Alan in the stands along side his wife Debra at Whaler games.


Herm Sorcher - CEO & Managing Partner


Phone: 973-713-7547

A 25-year sports marketing executive, Herm began his professional career in September of 1989 with the Hartford Whalers.  

Herm has spent 17 seasons in Minor League Baseball with the New Britain Red Sox (Eastern League), Beloit Brewers (Midwest League), New Jersey Cardinals (NY-Penn League), and Floyd Hall Enterprises/Sussex Skyhawks/New Jersey Jackals (Can Am League).  The 2008-09  year was a return to hockey as the Vice President of Sales & Marketing for the Eastern Professional Hockey League.

In his career, he has contracted over 5M in sports sponsorship including agreements with 75 Fortune 500 Companies and 30 in the top 100. 

In the FHL's inaugural season, Herm was named the league's Founders Award Winner.  In addition the Danbury News Times put Herm in the top Movers & Shakers for the Danbury 2011 and named the Danbury Whalers as one of the top 10 stories of 2010.

Herm grew up in Freehold, New Jersey, attended the University of Hartford, and currently resides in Brookfield, Connecticut with his two children Sami, & Max.

Jed Wilson | Sr. Vice President of Sales and Marketing


 Phone: 203-570-7952

Jed is a New Jersey native who grew up in North Brunswick. He graduated from the “Gator Nation” University of Florida with a Bachelor of Arts. He earned his Masters in History at Western Connecticut State University.

Jed spent nine years as a middle school social studies teacher, earning the Teacher of the Year Award in 2002. As a certified professional tennis instructor, he coached the New Fairfield varsity tennis team before transitioning into the corporate world of sales. Working for the Xerox Corporation, he was responsible for large accounts such as ING, Brooks Brothers and United Health Care.

Jed met Herm Sorcher at a networking event a few months before the Danbury Whalers' first season and knew right away he wanted to help make the team successful. On a part time basis over the next two seasons, Jed got to work bringing in new and exciting sponsors, securing housing for the players and setting up team building events.
Seeing his passion, he was asked to come on board full time as the Director of Sales and Marketing.

“My goal is to help make the Whaler game experience the best possible for our fans and sponsors while having fun doing it!”

I am open to all new and creative ideas to meet this goal! Please contact me by email to share your thoughts. Go Whalers!!!

Tricia Coe - Vice President of Sales & Operations



Phone: 203-648-8585

Tricia Coe enters her 5th season in the Danbury Whalers organization and her first as Vice President of Sales & Operations.


Originally from Farmington, Connecticut, Tricia attended the University of Connecticut where she graduated with a degree in Business Administration.  Tricia also graduated from the Connecticut School of Finance and Management, sponsored by the CT Bankers Association.


Tricia was introduced to hockey at a young age as her family had season ticket holders for the New England and Hartford Whalers. Continuing the family tradition, the Coe’s have four Danbury Whalers season tickets in section 103.


Tricia is currently Co-President of the Danbury Citywide PTO, Tricia’s primary responsibility is handling the organizations fundraising program.


When asked about how she went from a front row seat to a seat in the front office, Tricia commented, “I got involved with the program that we started with the King Street Schools and it just took off from there.  As I saw what a positive effect it was at one school, I said why stop there.  The players coming to the schools, making appearances, and talking to the kids was amazing.  Then to follow that up with the game where the funds raised went for enrichment programs – I thought, I can do this to help a lot of other organizations so I reached out.” 


Tricia resides in Danbury with her husband Gary and sons, Cameron & Colin


Mary DiNardo - Assistant Director of Marketing


Phone: 914-557-0516


Mary DiNardo, joins the Danbury Whalers for her first season.  Born and raised in the Bronx, New York, Mary comes from a large family of boys so she understands what sports had meant in her household growing up as a child. 

Mary brings with her more than 20+ years in sales, marketing and promotional events.  She is skilled and knowledgeable at building strong relationships with local and regional business and understands the importance of strategic alliances.

Mary’s background is diverse from owning a boutique advertising agency, working with business in helping them increase brand awareness and market share using Radio, TV, PR and Online Marketing.  She has spent 15 years in the radio industry as a sales executive utilizing the power of radio to help businesses promote their products/services as well as coordinate promotional events and opportunities.  Mary’s background also includes ten years working in the corporate environment as a Sales Executive working for Big Blue (IBM) managing a $1M account portfolio.

Mary is a true professional and will bring much value, knowledge and expertise to the Danbury Whalers organization. We are delighted to have her onboard and a part of our team.

Miléd Correa Salheb - Official Pointstreak Live Scorer