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Federal Hockey League: Danbury Whalers

Ridley-Lowell Business & Technical Institute

Brewster Ford

Front Office

Alan Friedman - President & CFO


Brooklyn born (Canarsie) business owner and Sherman Connecticut resident, Alan Friedman is in his second venture in professional hockey. Alan owned the 2008-09 EPHL regular season champion Brooklyn Aces which set merchandise and sponsorship high marks for the league last year. The Aces also brought in former NHL players Nick Fotiu and Ron Duguay for promotions which received national publicity and media coverage throughout North America. In addition, Alan contracted the Howard Stern Show Staff members to play in an exhibition game.

In reviewing his ownership options, Alan has made the commitment to Danbury because of the passion and dedication of the fans, calling this the #1 market in minor league hockey.

Alan's duties also include sales to go along with his day to day running of the behind the scenes team operations along side with Herm.

Alan is a charitable supporter of the New York City PBA and FDNY and has been actively involved in the philanthropic events of Danbury.

A private industry businessman, Alan has owned Greenpoint Scrap Metal for over 20 years. Alan is an avid hockey player, and works on the staff for the New York Mets fantasy camp every year.

Alan's pride and joy are his children Alyssa and Michael, along with Gianna and C.J., you can find Alan in the stands along side his wife Debra at Whaler games.


Herm Sorcher - CEO & Managing Partner

Email: hsorcher@thedanburywhalers.com

Phone: 973-713-7547

A 24-year sports marketing executive, Herm began his professional career in September of 1989 with the Hartford Whalers.  

Herm has spent 17 seasons in Minor League Baseball with the New Britain Red Sox (Eastern League), Beloit Brewers (Midwest League), New Jersey Cardinals (NY-Penn League), and Floyd Hall Enterprises/Sussex Skyhawks/New Jersey Jackals (Can Am League).  The 2008-09  year was a return to hockey as the Vice President of Sales & Marketing for the Eastern Professional Hockey League.

In his career, he has contracted over 5M in sports sponsorship including agreements with 75 Fortune 500 Companies and 30 in the top 100. 

In the FHL's inaugural season, Herm was named the league's Founders Award Winner.  In addition the Danbury News Times put Herm in the top Movers & Shakers for the Danbury 2011 and named the Danbury Whalers as one of the top 10 stories of 2010.

Herm grew up in Freehold, New Jersey, attended the University of Hartford, and currently resides in Southbury, Connecticut with his two children Sami, & Max.

Keith Lombard - Assistant General Manager

Email: Klombard@thedanburywhalers.com


Phone: 203-490-5027



Originally from Monroe, Connecticut, Keith begins his 4th season with the Whalers.  Keith's focus is on the day to day operation of the club as well as the fan experience.


Known around the Danbury Ice Arena as “Lucky Dog”, Keith acquired that nickname as during the summer months as he is the owner & operator of Lucky Dog Hot Dogs in Naugatuck.


One of the most fascinating stories of the inaugural season, Lucky came to the Whalers as a fan on Opening Night - 10/29/10.  Looking forward to seeing one of his favorite’s in action, (Danbury Whalers #22 Mike Vallely) Lucky purchased an Opening Night ticket and came to be a part of the crowd.  By the end of the night he decided, he wanted to be a part of the excitement, and approached the organization about volunteering his services.


As they say, the rest is history, and the Danbury Whalers organization is much better for it.


Danbury Whalers, CEO Herm Sorcher commented, "Lucky is one of the most amazing most positive individuals I have ever met.  The guy walks into a room and I immediately smile - anyone like that we need in this organization."


Looking for the highlights of Lucky's hockey career?  He was the idea and design man behind the Beedle Mania shirt for #8 Lynn Beedle, he developed the Send a Fan to the Stanley Cup Trip, and he has spent countless hours researching hockey databases for the hockey operations department.


If you've got an idea or promotion - contact Keith, he can be reached at klombard@thedanburywhalers.com



Jed Wilson | Director of Sales and Marketing

Email: jwilson@thedanburywhalers.com

 Phone: 203-570-7952

Jed is a New Jersey native who grew up in North Brunswick. He graduated from the “Gator Nation” University of Florida with a Bachelor of Arts. He earned his Masters in History at Western Connecticut State University.

Jed spent nine years as a middle school social studies teacher, earning the Teacher of the Year Award in 2002. As a certified professional tennis instructor, he coached the New Fairfield varsity tennis team before transitioning into the corporate world of sales. Working for the Xerox Corporation, he was responsible for large accounts such as ING, Brooks Brothers and United Health Care.

Jed met Herm Sorcher at a networking event a few months before the Danbury Whalers' first season and knew right away he wanted to help make the team successful. On a part time basis over the next two seasons, Jed got to work bringing in new and exciting sponsors, securing housing for the players and setting up team building events.
Seeing his passion, he was asked to come on board full time as the Director of Sales and Marketing.

“My goal is to help make the Whaler game experience the best possible for our fans and sponsors while having fun doing it!”

I am open to all new and creative ideas to meet this goal! Please contact me by email to share your thoughts. Go Whalers!!!

Tricia Coe - Director of Fundraising


Email: tcoe@thedanburywhalers.com

Phone: 203-648-8585

Tricia, originally from Farmington, Connecticut, attended the University of Connecticut where she graduated with a degree in Business Administration.  Tricia also graduated from the Connecticut School of Finance and Management, sponsored by the CT Bankers Association.

Tricia was introduced to hockey at a young age as her family had season ticket holders for the New England and Hartford Whalers. Continuing the family tradition, the Coe’s have four Danbury Whalers season tickets in section 103.

A member of the Mill Ridge Parent Teacher Organization (PTO), Tricia was very instrumental in bringing numerous Danbury schools to the Whalers last season. 

When asked about how she went from a front row seat to a seat in the front office, Tricia commented, “I got involved with the program that we started with the King Street Schools and it just took off from there.  As I saw what a positive effect it was at one school, I said why stop there.  The players coming to the schools, making appearances, and talking to the kids was amazing.  Then to follow that up with the game where the funds raised went for enrichment programs – I thought, I can do this to help a lot of other organizations so I reached out.” 

Tricia resides in Danbury with her husband Gary and sons, Cameron & Colin

Miléd Correa Salheb - Official Pointstreak Live Scorer